:root {
            --primary-navy: #0A0F1E;
            --secondary-navy: #111827;
            --brand-teal: #5DCAA5;
            --brand-info: #0891B2;
            --warm-gray: #F9FAFB;
            --accent-blue: #2563EB;
            --gradient-primary: linear-gradient(135deg, #0A0F1E 0%, #111827 100%);
            --gradient-accent: linear-gradient(135deg, #0891B2 0%, #5DCAA5 100%);
            --glass-bg: rgba(255, 255, 255, 0.03);
            --glass-border: rgba(255, 255, 255, 0.08);
        }

        body {
            font-family: 'Source Sans 3', sans-serif;
            color: #334155;
            overflow-x: hidden;
        }

        h1, h2, h3, h4, .brand-font {
            font-family: 'Playfair Display', serif;
        }

        .fw-black { font-weight: 900; }
        .ls-wide { letter-spacing: 0.1em; }

        /* Navbar */
        .navbar {
            transition: all 0.3s ease;
            background: rgba(10, 15, 30, 0.8);
            backdrop-filter: blur(10px);
            border-bottom: 1px solid var(--glass-border);
        }
        
        .main-brand {
            font-size: 1.5rem;
            font-weight: 900;
            color: white;
            line-height: 1;
        }
        
        .sub-brand {
            font-size: 17px;
    font-weight: bold;
    color: var(--brand-teal);
    letter-spacing: 7px;
    text-align: center;
    line-height: 1;
        }

        .nav-link {
            font-weight: 600;
            font-size: 0.95rem;
            color: rgba(255,255,255,0.8) !important;
            transition: color 0.3s;
        }

        .nav-link:hover {
            color: var(--brand-teal) !important;
        }

        .cta-nav-btn {
            background: var(--gradient-accent);
            color: white;
            font-weight: 700;
            padding: 0.6rem 1.5rem;
            border-radius: 50px;
            border: none;
            transition: transform 0.3s, box-shadow 0.3s;
        }

        .cta-nav-btn:hover {
            transform: translateY(-2px);
            box-shadow: 0 4px 15px rgba(93, 202, 165, 0.4);
            color: white;
        }

        /* Decorative Backgrounds */
        .bg-dots {
            background-image: radial-gradient(#ffffff1a 1px, transparent 1px);
            background-size: 30px 30px;
        }

        .bg-glow-teal {
            background: radial-gradient(circle at 50% 50%, rgba(93, 202, 165, 0.05) 0%, transparent 70%);
        }

        /* Hero */
        .hero {
            min-height: 100vh;
            padding-top: 100px;
            background: url('/wp-content/uploads/2026/05/hero_img.jpg') no-repeat center center/cover;
            position: relative;
            overflow: hidden;
        }

        .hero::after {
            content: '';
            position: absolute;
            bottom: 0;
            left: 0;
            right: 0;
            height: 150px;
            background: linear-gradient(to top, rgba(10, 15, 30, 1), transparent);
            z-index: 1;
        }

        .hero .container {
            position: relative;
            z-index: 1;
        }

        .btn-hero-primary {
            background: var(--gradient-accent);
            color: white;
            font-weight: 700;
            border: none;
            border-radius: 8px;
            transition: all 0.3s;
        }

        .btn-hero-primary:hover {
            transform: scale(1.05);
            box-shadow: 0 10px 25px rgba(93, 202, 165, 0.3);
            color: white;
        }

        .btn-hero-secondary {
            background: rgba(255,255,255,0.05);
            color: white;
            border: 1px solid rgba(255,255,255,0.1);
            font-weight: 700;
            border-radius: 8px;
            transition: all 0.3s;
        }

        .btn-hero-secondary:hover {
            background: rgba(255,255,255,0.1);
            color: white;
        }

        /* Segment Cards */
        .segment-card {
            border: none;
            border-radius: 20px;
            padding: 2.5rem;
            height: 100%;
            transition: transform 0.3s, box-shadow 0.3s;
            background: white;
            box-shadow: 0 10px 30px rgba(0,0,0,0.05);
        }

        .segment-card:hover {
            transform: translateY(-10px);
            box-shadow: 0 20px 40px rgba(0,0,0,0.1);
        }

        .trigger-event {
            background: var(--warm-gray);
            border-left: 4px solid var(--brand-info);
            padding: 1rem;
            margin-bottom: 1.5rem;
            font-size: 0.9rem;
            border-radius: 0 8px 8px 0;
        }

        /* Persona Section */
        .persona-nav {
            background: var(--warm-gray);
            border-bottom: 1px solid #e5e7eb;
            margin-bottom: 4rem;
            padding: 1rem 0;
            position: sticky;
            top: 70px;
            z-index: 10;
        }

        .persona-nav .nav-link {
            color: #64748b !important;
            font-size: 1rem;
            padding: 0.75rem 1.5rem;
            border-radius: 8px;
            display: flex;
            align-items: center;
            gap: 10px;
        }

        .persona-nav .nav-link.active {
            background: white;
            color: var(--accent-blue) !important;
            box-shadow: 0 4px 6px rgba(0,0,0,0.05);
        }

        .pnav-icon {
            width: 32px;
            height: 32px;
            display: flex;
            align-items: center;
            justify-content: center;
            border-radius: 6px;
            font-size: 0.7rem;
            font-weight: 900;
            color: white;
        }

        .pnav-icon.blue { background: #3b82f6; }
        .pnav-icon.teal { background: #14b8a6; }
        .pnav-icon.green { background: #10b981; }

        .persona-card {
            border: none;
            border-radius: 24px;
            overflow: hidden;
            box-shadow: 0 20px 50px rgba(0,0,0,0.08);
        }

        .persona-visual {
            background: var(--gradient-primary);
            display: flex;
            align-items: center;
            justify-content: center;
            color: white;
            font-size: 2rem;
            font-weight: 900;
            min-height: 300px;
        }

        /* Competitive Layer */
        .position-item {
            padding: 2.5rem;
            border-radius: 20px;
            height: 100%;
        }

        .position-item.competitor {
            background: rgba(255,255,255,0.05);
            border: 1px solid rgba(255,255,255,0.1);
            color: rgba(255,255,255,0.7);
        }

        .position-item.current {
            background: var(--gradient-accent);
            color: white;
            transform: scale(1.05);
            box-shadow: 0 20px 40px rgba(0,0,0,0.3);
            z-index: 2;
        }

        /* Pricing */
        .pricing-card {
            border: none;
            border-radius: 24px;
            padding: 3rem 2rem;
            transition: all 0.3s;
            background: white;
            box-shadow: 0 10px 30px rgba(0,0,0,0.05);
        }

        .pricing-card.featured {
            border: 2px solid var(--brand-teal);
            transform: translateY(-15px);
            position: relative;
        }

        .featured-badge {
            position: absolute;
            top: -15px;
            left: 50%;
            transform: translateX(-50%);
            background: var(--brand-teal);
            color: white;
            padding: 0.5rem 1.5rem;
            border-radius: 50px;
            font-weight: 800;
            font-size: 0.85rem;
            box-shadow: 0 4px 10px rgba(93, 202, 165, 0.3);
        }

        .price-main {
            font-size: 3.5rem;
            font-weight: 900;
            color: var(--primary-navy);
            line-height: 1;
        }

        .btn-gradient {
            background: var(--gradient-accent);
            border: none;
            color: white;
        }

        /* Animations */
        @keyframes fadeIn {
            from { opacity: 0; transform: translateY(20px); }
            to { opacity: 1; transform: translateY(0); }
        }

        .hero * {
            animation: fadeIn 0.8s ease-out forwards;
        }

        /* Utilities */
        .max-width-600 { max-width: 600px; }
        
        /* Segment Accents */
        .card-cro { border-top: 5px solid #3b82f6; }
        .card-spec { border-top: 5px solid #14b8a6; }
        .card-dtc { border-top: 5px solid #8b5cf6; }

        .position-item {
            transition: all 0.3s ease;
        }
        .position-item:hover {
            transform: translateY(-5px);
        }
        .transition-hover {
            transition: transform 0.3s ease, box-shadow 0.3s ease;
        }
        .transition-hover:hover {
            transform: translateY(-8px);
            box-shadow: 0 15px 30px rgba(0,0,0,0.1) !important;
        }

        /* ============================================================
           INTERACTIVE TOOL MODALS (kb-* classes)
           ============================================================ */
        .kb-overlay {
            display: none;
            position: fixed;
            inset: 0;
            background: rgba(26, 35, 50, 0.75);
            backdrop-filter: blur(4px);
            z-index: 2000;
            align-items: center;
            justify-content: center;
            padding: 1.5rem;
        }
        .kb-overlay.open { display: flex; }

        .kb-modal {
            background: #fff;
            border-radius: 16px;
            width: 100%;
            max-width: 750px;
            max-height: 90vh;
            overflow-y: auto;
            box-shadow: 0 32px 64px -12px rgba(0,0,0,0.35);
            position: relative;
            overflow-x:hidden;
        }

        .kb-modal-header {
            padding: 1.75rem 2rem 1.25rem;
            border-bottom: 1px solid #e2e8f0;
            display: flex;
            align-items: flex-start;
            justify-content: space-between;
            gap: 1rem;
            position: sticky;
            top: 0;
            background: #fff;
            border-radius: 16px 16px 0 0;
            z-index: 1;
        }

        .kb-modal-header-text h2 {
            font-family: 'Playfair Display', serif;
            font-size: 1.4rem;
            color: #1a2332;
            margin-bottom: 0.25rem;
        }

        .kb-modal-header-text p {
            font-size: 0.88rem;
            color: #64748b;
        }

        .kb-modal-close {
            background: #f1f5f9;
            border: none;
            border-radius: 50%;
            width: 32px;
            height: 32px;
            font-size: 1.1rem;
            cursor: pointer;
            color: #64748b;
            display: flex;
            align-items: center;
            justify-content: center;
            flex-shrink: 0;
            transition: background 0.15s;
        }
        .kb-modal-close:hover { background: #e2e8f0; color: #1a2332; }

        .kb-modal-body {
            padding: 1.75rem 2rem 2rem;
            overflow-y: scroll;
            height: 70vh;
            margin: 1px 10px;
        }

        .kb-field { margin-bottom: 1.25rem; }
        .kb-label {
            display: block;
            font-size: 0.75rem;
            font-weight: 700;
            color: #1a2332;
            text-transform: uppercase;
            letter-spacing: 0.05em;
            margin-bottom: 0.45rem;
        }
        .kb-label span { font-weight: 400; text-transform: none; color: #64748b; letter-spacing: 0; font-size: 0.82rem; }
        .kb-input, .kb-select, .kb-textarea {
            width: 100%;
            padding: 0.65rem 0.9rem;
            border: 1px solid #e2e8f0;
            border-radius: 8px;
            font-family: 'Source Sans 3', sans-serif;
            font-size: 0.92rem;
            color: #1e293b;
            background: #f8fafc;
            transition: border-color 0.15s;
        }
        .kb-input:focus, .kb-select:focus, .kb-textarea:focus {
            outline: none;
            border-color: #2563eb;
            background: #fff;
        }
        .kb-textarea { resize: vertical; min-height: 80px; }

        .kb-row { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }

        .kb-options { display: flex; flex-direction: column; gap: 0.5rem; margin-top: 0.25rem; }
        .kb-option {
            display: flex;
            align-items: center;
            gap: 0.65rem;
            padding: 0.6rem 0.9rem;
            border: 1px solid #e2e8f0;
            border-radius: 8px;
            cursor: pointer;
            font-size: 0.9rem;
            color: #1e293b;
            background: #f8fafc;
            transition: all 0.15s;
        }
        .kb-option:hover { border-color: #2563eb; background: #eff6ff; }
        .kb-option input { accent-color: #2563eb; width: 16px; height: 16px; }

        .kb-result {
            display: none;
            background: linear-gradient(135deg, #1a2332 0%, #0f172a 100%);
            border-radius: 12px;
            padding: 1.5rem;
            color: #fff;
            margin-top: 1.5rem;
        }
        .kb-result.show { display: block; }
        .kb-result-title { font-size: 0.75rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.08em; color: #94a3b8; margin-bottom: 0.5rem; }
        .kb-result-score { font-family: 'Playfair Display', serif; font-size: 2.5rem; font-weight: 700; color: #fff; line-height: 1; margin-bottom: 0.35rem; }
        .kb-result-label { font-size: 1rem; color: #94a3b8; margin-bottom: 1rem; }
        .kb-result-bars { display: flex; flex-direction: column; gap: 0.6rem; margin-bottom: 1.25rem; }
        .kb-bar-row { display: flex; align-items: center; gap: 0.75rem; }
        .kb-bar-label { font-size: 0.8rem; color: #cbd5e1; width: 160px; flex-shrink: 0; }
        .kb-bar-track { flex: 1; height: 6px; background: rgba(255,255,255,0.15); border-radius: 3px; overflow: hidden; }
        .kb-bar-fill { height: 100%; border-radius: 3px; transition: width 0.8s ease; }
        .kb-bar-val { font-size: 0.8rem; color: #e2e8f0; width: 36px; text-align: right; flex-shrink: 0; }
        .kb-insights { display: flex; flex-direction: column; gap: 0.6rem; }
        .kb-insight {
            display: flex;
            gap: 0.6rem;
            align-items: flex-start;
            font-size: 0.85rem;
            color: #cbd5e1;
            line-height: 1.5;
        }
        .kb-insight-icon { flex-shrink: 0; margin-top: 1px; }

        .kb-roi-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 0.75rem; margin-bottom: 1.25rem; }
        .kb-roi-card { background: rgba(255,255,255,0.08); border-radius: 10px; padding: 1rem; }
        .kb-roi-card-label { font-size: 0.72rem; color: #94a3b8; text-transform: uppercase; letter-spacing: 0.06em; margin-bottom: 0.35rem; }
        .kb-roi-card-val { font-family: 'Playfair Display', serif; font-size: 1.6rem; font-weight: 700; color: #fff; line-height: 1.1; }
        .kb-roi-card-sub { font-size: 0.75rem; color: #64748b; margin-top: 0.2rem; }
        .kb-roi-card.highlight { background: rgba(37, 99, 235, 0.3); }
        .kb-roi-card.highlight .kb-roi-card-val { color: #93c5fd; }

        .kb-check-group { margin-bottom: 1.25rem; }
        .kb-check-group-label {
            font-size: 0.78rem;
            font-weight: 700;
            text-transform: uppercase;
            letter-spacing: 0.06em;
            color: #64748b;
            margin-bottom: 0.5rem;
        }
        .kb-check-item {
            display: flex;
            align-items: flex-start;
            gap: 0.65rem;
            padding: 0.55rem 0;
            border-bottom: 1px solid #f1f5f9;
            cursor: pointer;
        }
        .kb-check-item:last-child { border-bottom: none; }
        .kb-check-item input[type=checkbox] { accent-color: #2563eb; width: 16px; height: 16px; margin-top: 2px; flex-shrink: 0; }
        .kb-check-item label { font-size: 0.88rem; color: #1e293b; cursor: pointer; line-height: 1.5; }
        .kb-compliance-score-bar {
            height: 8px;
            background: #e2e8f0;
            border-radius: 4px;
            overflow: hidden;
            margin: 0.5rem 0 0.35rem;
        }
        .kb-compliance-fill { height: 100%; border-radius: 4px; transition: width 0.5s ease; }
        .kb-compliance-pct { font-size: 0.82rem; color: #64748b; }
        .kb-compliance-summary {
            background: #f8fafc;
            border: 1px solid #e2e8f0;
            border-radius: 10px;
            padding: 1rem 1.25rem;
            margin-top: 1.25rem;
        }
        .kb-compliance-summary-title { font-size: 0.8rem; font-weight: 700; color: #1a2332; margin-bottom: 0.5rem; }
        .kb-readiness-badge {
            display: inline-block;
            padding: 0.35rem 0.85rem;
            border-radius: 20px;
            font-size: 0.82rem;
            font-weight: 700;
            margin-bottom: 0.5rem;
        }

        .kb-time-slots { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 0.5rem; margin-top: 0.35rem; }
        .kb-slot {
            padding: 0.6rem 0.5rem;
            border: 1px solid #e2e8f0;
            border-radius: 8px;
            text-align: center;
            font-size: 0.82rem;
            color: #1e293b;
            cursor: pointer;
            background: #f8fafc;
            transition: all 0.15s;
        }
        .kb-slot:hover { border-color: #2563eb; background: #eff6ff; color: #2563eb; }
        .kb-slot.selected { border-color: #2563eb; background: #2563eb; color: #fff; }
        .kb-slot.taken { background: #f1f5f9; color: #cbd5e1; cursor: not-allowed; text-decoration: line-through; }
        .kb-audit-checklist { display: flex; flex-direction: column; gap: 0.5rem; margin-top: 0.35rem; }
        .kb-audit-check {
            display: flex;
            align-items: center;
            gap: 0.6rem;
            font-size: 0.88rem;
            color: #1e293b;
        }
        .kb-audit-check input { accent-color: #2563eb; }

        .kb-submit {
            width: 100%;
            padding: 0.85rem;
            background: linear-gradient(135deg, #2563eb 0%, #0891b2 100%);
            color: #fff;
            border: none;
            border-radius: 10px;
            font-family: 'Source Sans 3', sans-serif;
            font-size: 1rem;
            font-weight: 700;
            cursor: pointer;
            margin-top: 1.5rem;
            transition: opacity 0.15s;
        }
        .kb-submit:hover { opacity: 0.9; }

        .kb-steps { display: flex; align-items: center; gap: 0; margin-bottom: 1.75rem; }
        .kb-step {
            display: flex;
            align-items: center;
            gap: 0.5rem;
            font-size: 0.8rem;
            color: #94a3b8;
        }
        .kb-step-num {
            width: 24px; height: 24px; border-radius: 50%;
            background: #e2e8f0; color: #94a3b8;
            display: flex; align-items: center; justify-content: center;
            font-size: 0.72rem; font-weight: 700; flex-shrink: 0;
        }
        .kb-step.active .kb-step-num { background: #2563eb; color: #fff; }
        .kb-step.active { color: #1a2332; font-weight: 600; }
        .kb-step.done .kb-step-num { background: #059669; color: #fff; }
        .kb-step-line { flex: 1; height: 1px; background: #e2e8f0; margin: 0 0.5rem; }

        .kb-section-divider {
            height: 1px; background: #f1f5f9;
            margin: 1.5rem 0;
        }

        .kb-success {
            display: none;
            text-align: center;
            padding: 2rem 1rem;
        }
        .kb-success.show { display: block; }
        .kb-success-icon { font-size: 3rem; margin-bottom: 1rem; }
        .kb-success h3 { font-family: 'Playfair Display', serif; font-size: 1.5rem; color: #1a2332; margin-bottom: 0.5rem; }
        .kb-success p { color: #64748b; font-size: 0.95rem; }

        /* Responsive */
        @media (max-width: 991px) {
            .persona-nav .nav {
                flex-wrap: nowrap;
                overflow-x: auto;
                padding-bottom: 0.5rem;
            }
            .persona-nav .nav-link {
                white-space: nowrap;
            }
            .position-item.current {
                transform: none;
                margin: 1rem 0;
            }
        }